Tangerine

2022

Art Direction & Design

Being with a bank is like being in a committed relationship: Serious, long-term, and personal.

65% of students are with their current banks because their parents use them. Tangerine is the perfect match for young adults, due to perks like no fees and 100% digital banking.

They just haven’t met yet.
Launching after Valentine’s day, Tangerine begins convincing teens to break up with their old bank, & turn them on to Tangerine.

Story 4.jpg
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Content Creation—Lexus, Environmental Defense Canada