Engaging & Educating Young Adult Cannabis Consumers
@weedoutmisinfo
Brand strategy, Art Direction, Branding, Design, Content Creation
2022
After the legalization of cannabis in Canada in 2018, Engaging & Educating Young Adult Cannabis Consumers along with Humber Research identified a significant gap in existing cannabis education that needed to be filled.
I helped create an approachable, trustworthy brand identity & art direction focusing on common cannabis myths, designing a series of characters addressing both new & experienced users alike.
I developed educational materials to live digitally and in dispensaries across Canada. Check out the materials & campaign here.
